Plan a useful founder campaign

Choose the decision you want to change.

“Get more attention” is difficult to act on. “Help independent designers understand how our prototype organises client feedback” gives you a person, a problem and a message to test. Write down what that person should understand or do after seeing the work.

Separate facts, assumptions and missing evidence.

Keep a short evidence list beside the brief. A feature you tested is a fact about the product, not proof that customers want it. Mark proposed benefits as hypotheses. If a price, integration or result is unverified, leave it out of the final claim or label its status.

Prepare a small creative set.

Try one clear product image, one explanation carousel and one short announcement. Give each a job. Keep the same audience and promise across the set so you can understand differences later. Use your preferred creative tools; retain the prompt, references and version alongside each file.

Review before distribution.

Ask a person to inspect the exact caption, file order, crop and destination. Record what they approved. If you change the creative or destination, review that version again. A campaign can be useful before you connect any social account.

Choose a measurement window.

Record the date, channel, intended action and observable outcome. Compare like with like and keep unavailable values distinct from zero. An early signal can guide another draft without establishing that the campaign caused revenue or growth.

A worked example.

Fictional example: a solo founder is introducing a prototype feedback board to independent designers. Audience: designers coordinating their first client review. Promise: see the brief and review notes in one place. Evidence: a labelled prototype walkthrough. Action: explore a demo. Measure: qualified demo visits and access requests over a stated period. No customer or performance result is implied.

A starting instruction for your AI.

Help prepare one campaign. Ask for the audience, objective and verified product facts. Separate facts from assumptions. Suggest three creative drafts with distinct jobs. Include missing evidence, human-review checks and a measurement window. Do not invent customer proof or publish anything.

Adapt this to your own verified facts. It does not grant tool access, approve a draft or enable publication.

Put the method to work.

Explore SCENE’s fictional campaign workflow without an account. If it fits the way you want to work, request access to the free private beta.