# One campaign, one useful decision
SCENE workbook · 13 October 2026. Blank template, not customer or performance proof.

## Brief
- Audience and the situation they are in:
- One objective:
- Supported product promise:
- Verified facts and source/date for each:
- Assumptions and missing evidence:
- Claims or actions to avoid:
- Intended action and destination:

## Creative set
| Draft | Job | Format | Source and rights | Prompt/tool/model | Version |
| --- | --- | --- | --- | --- | --- |
| 1 | | | | | |
| 2 | | | | | |
| 3 | | | | | |

## Exact review
- Version and original file(s), including carousel order/video duration:
- Caption/title and destination/account:
- Factual or rights blockers:
- Creative suggestions:
- Human reviewer and dated decision/reason:
- Changes requiring fresh review:

## Observation and next draft
- Actual delivery receipt/URL (leave blank until independently verified):
- Measurement window and source:
- Available observations, including missing values:
- Hypothesis for the next draft (not a causal claim):
- Next version and changed input:

Keep original work and earlier decisions. An AI proposal or sample output is not human approval, a delivery receipt or evidence of campaign performance.