# Your campaign brief

A practical template from SCENE — https://scenehq.co.uk/guides/campaign-brief
Use in any text editor. No account required.

## 1. Audience and moment
Who is this for? What is happening when the problem matters?
What have you heard directly? What is still an assumption?

## 2. One next action
What should someone do next?
Destination URL:
Does the destination deliver what the creative promises?

## 3. One message
Help [specific audience] understand [one useful outcome], so they [one action].
What is available today? What is still planned?

## 4. Evidence
Claim | Supporting source/demo | Limits | Reviewer
Label fictional examples. Remove unsupported numbers.

## 5. Creative versions
Version name:
Format and opening idea:
Media/source files and usage rights:
Prompt or tool instructions:
Caption and link:
Accessibility notes:
What changed from the previous version, and why?

## 6. Review
Reviewer:
Exact version reviewed:
Media, caption, destination, claims, rights and accessibility checked:
Decision and date:
A changed version needs a fresh review.

## 7. Learning
Question this campaign should answer:
Measure and evidence source:
Review date:
What this measure cannot establish:
What happened:
What to change in the next brief: